Role-based

MARKETING PLAYBOOKS

For Content Marketers, Social Media Managers, Campaign Managers, and Growth Teams

Content Research Brief

Prompt

Create a research brief for a blog post about [topic]. Find:
- Top 5 ranking articles on this topic
- Key statistics and data points
- Expert quotes or insights
- Related trending topics
- Keyword suggestions
- Content gaps I can fill

Format as a structured brief I can hand to a writer.

Tools used

Web Search, Tavily, Scholar Search, News Search

What it does

Gives content creators everything they need to write authoritative, competitive content without hours of manual research.

Social Media Content Calendar

Prompt

Create a 2-week social media content calendar for [LinkedIn/Twitter] focused on [theme/topic].

Include:
- 10 post ideas with hook lines
- Suggested images or visuals for each
- Best posting times
- Relevant hashtags
- 1 carousel/outline post idea

Align with our brand voice: [describe tone]

Tools used

Image Generation, Text Generation (built-in)

What it does

Eliminates the daily "what should I post?" struggle with a ready-to-schedule content plan.

Campaign Performance Digest

Prompt

Pull campaign performance data from [platform/CSV] for [date range]. Create a summary showing:
- Key metrics vs. goals (impressions, clicks, conversions)
- Top performing content/assets
- Underperforming areas
- Week-over-week trends
- 3 actionable recommendations

Send a visual report to [email/Slack channel] every Monday morning.

Tools used

File Upload, Python Code Execution, Gmail/Outlook/Slack

What it does

Automates campaign reporting so marketing teams can focus on optimization instead of manual data pulling.

Competitor Content Tracker

Prompt

Monitor competitor content from [competitor names] this week. Find:
- New blog posts published
- Social media updates
- Press releases or announcements
- Content themes they're focusing on
- Engagement levels on their posts

Send me a weekly digest every Friday with highlights and strategic takeaways.

Tools used

Web Search, News Search, LinkedIn, Tavily, Gmail/Slack

What it does

Keeps you informed about competitor moves without manually checking their channels every day.

Email Newsletter Draft

Prompt

Draft our monthly newsletter for [month]. Include:
- Opening hook
- 3-4 key updates or articles
- A featured customer story or testimonial
- Upcoming events or announcements
- Clear call-to-action

Tone: [professional/casual/inspiring]
Target audience: [describe readers]
Length: 300-400 words

Tools used

Text Generation (built-in), Google Docs

What it does

Speeds up newsletter creation with a complete first draft that only needs your final polish.

Influencer/Partner Research

Prompt

Find potential partners or influencers for our [product/service] in the [industry] space. Look for:
- LinkedIn thought leaders with 10K+ followers
- Relevant industry newsletters or podcasts
- Complementary (non-competing) brands
- Conference speakers in our niche

For each, include: name, platform, audience size, relevance score, and contact approach suggestion.

Tools used

LinkedIn, Web Search, Tavily, Google Sheets

What it does

Builds a pipeline of partnership opportunities for co-marketing, influencer campaigns, or strategic alliances.